{"id":2800,"date":"2019-08-05T08:13:45","date_gmt":"2019-08-05T08:13:45","guid":{"rendered":"https:\/\/www.ercanatay.com\/hakkinda\/"},"modified":"2025-07-20T23:14:01","modified_gmt":"2025-07-20T20:14:01","slug":"about","status":"publish","type":"page","link":"https:\/\/www.ercanatay.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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\r\n \r\n \"Ercan\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n
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Ercan ATAY<\/h1>\r\n

Senior Digital Marketing Manager & SEO Specialist<\/p>\r\n

\r\n <\/i> Istanbul, Turkey<\/span>\r\n <\/i> Digital Marketing Executive<\/span>\r\n <\/i> 4 University Graduate<\/span>\r\n <\/div>\r\n
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14+<\/div>\r\n
Years Experience<\/div>\r\n <\/div>\r\n
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50+<\/div>\r\n
Certificates<\/div>\r\n <\/div>\r\n
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5<\/div>\r\n
Books<\/div>\r\n <\/div>\r\n
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15+<\/div>\r\n
Courses<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n <\/i> Get in Touch\r\n <\/a>\r\n \r\n <\/i> LinkedIn Profile\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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About Me<\/h2>\r\n <\/div>\r\n
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As a digital marketing professional born and raised in Istanbul, I lead brands' digital transformation with over 14 years of experience. I create differentiated projects in the industry by combining practical experience gained through working in various sectors throughout my educational life with academic knowledge obtained from four different universities.<\/p>\r\n

I have been actively involved in the digital world since 2004. I have specialized in a wide range from cybersecurity to software development, from e-commerce to digital marketing. I currently work as a Digital Marketing Executive at an international American medical health company.<\/p>\r\n

I also share my expertise in digital marketing through my books. While I guide industry professionals with my book \"Digital Marketing in Healthcare\", I share my life story and experiences with my books \"Hope\" and \"Yellow\".<\/p>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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Experience<\/h2>\r\n <\/div>\r\n
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2023 - Present<\/div>\r\n
Digital Marketing Executive<\/div>\r\n
International American Medical Health Company<\/div>\r\n
\r\n Development and implementation of digital marketing strategies. Management of SEO, SEM, social media and content marketing campaigns.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2020 - 2023<\/div>\r\n
Head of Digital Marketing<\/div>\r\n
International American Medical Health Company<\/div>\r\n
\r\n Management of digital marketing department, budget planning and team leadership. Development of omnichannel strategies.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2013 - 2020<\/div>\r\n
Digital Marketing Manager<\/div>\r\n
Turkey's Leading Medical Health Company<\/div>\r\n
\r\n Planning and execution of digital marketing campaigns. Website management, SEO optimization and performance analysis.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2012 - 2013<\/div>\r\n
Digital Marketing & Social Media Specialist<\/div>\r\n
Insulated Wall Blocks Manufacturer \u2022 Eskisehir\/Istanbul<\/div>\r\n
\r\n Development of social media strategies and content management. Increasing brand awareness.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2010 - 2011<\/div>\r\n
Project Manager<\/div>\r\n
Torman Group \u2022 Swedish Company - Group Shopping Site<\/div>\r\n
\r\n Initiating and managing group shopping site project from scratch. Integration of new technologies.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2005 - 2010<\/div>\r\n
Editor & Portal Manager<\/div>\r\n
Veteknoloji.com<\/div>\r\n
\r\n Content management and editorial duties of internet portal. Site management and content strategy.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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2004<\/div>\r\n
Consultant<\/div>\r\n
Cybersecurity and Defense Technologies<\/div>\r\n
\r\n Consulting in organizations operating in the field of cybersecurity and defense technologies in Turkey.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Education<\/h2>\r\n <\/div>\r\n
\r\n \r\n \"University\r\n <\/a>\r\n <\/div>\r\n
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\r\n \"Istanbul\r\n <\/div>\r\n
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2023 - 2025<\/div>\r\n
E-commerce and Marketing Associate Degree<\/div>\r\n
Istanbul University<\/div>\r\n
\r\n Provides both academic and practical knowledge about the general principles of marketing and the continuously developing and transforming aspects of e-commerce. In this period when digital transformation has gained momentum, e-commerce offers consumers a more attractive trading method with the advantages of speed, price performance, quality, online customer services, storage, stocking and logistics.\r\n <\/div>\r\n\t\t\t\t\t\t\t\t
\r\n \r\n \r\n <\/i> Graduate Certificate\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \"Anadolu\r\n <\/div>\r\n
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2020 - 2023<\/div>\r\n
Public Relations and Advertising Bachelor's Degree<\/div>\r\n
Anadolu University \u2022 GPA: 3.04 \u2022 Honor Student<\/div>\r\n
\r\n Following the latest developments in the sector and gaining knowledge in strategic planning, communication techniques, brand management, social media usage and marketing research. In addition, strengthening theoretical knowledge with courses such as communication, psychology, general business, marketing management, advertising, public relations management, corporate communication, crisis communication, media planning and consumer behavior.\r\n <\/div>\r\n
\r\n \r\n <\/i> 2021 Fall Honor\r\n <\/a>\r\n \r\n <\/i> 2021 Spring High Honor\r\n <\/a>\r\n \r\n <\/i> 2022 Spring Honor\r\n <\/a>\r\n \r\n <\/i> 2023 Fall Honor\r\n <\/a>\r\n \r\n <\/i> Honor Student\r\n <\/a>\r\n \r\n <\/i> Graduate Certificate\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \"Anadolu\r\n <\/div>\r\n
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2018 - 2020<\/div>\r\n
Web Design and Coding Associate Degree<\/div>\r\n
Anadolu University \u2022 GPA: 2.72<\/div>\r\n
\r\n Following developments in the sector and learning strategic planning, communication techniques, brand management, social media usage and marketing research. Strengthening theoretical knowledge with courses such as communication, psychology, general business, marketing management, advertising, public relations management, corporate communication, crisis communication, media planning and consumer behavior.\r\n <\/div>\r\n
\r\n \r\n <\/i> 2020 Spring Honor\r\n <\/a>\r\n \r\n <\/i> Graduate Certificate\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \"Istanbul\r\n <\/div>\r\n
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2014 - 2023<\/div>\r\n
Business Administration Bachelor's Degree<\/div>\r\n
Istanbul University \u2022 GPA: 2.77<\/div>\r\n
\r\n Following the latest developments in business management and specializing in all areas of business discipline, gaining problem-solving ability, thinking fast, adapting, making appropriate decisions. Strengthening theoretical knowledge with courses such as communication, psychology, general business, marketing management, advertising, public relations management, corporate communication, crisis communication, media planning and consumer behavior.\r\n <\/div>\r\n
\r\n \r\n <\/i> Graduate Certificate\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Awards & Achievements<\/h2>\r\n <\/div>\r\n
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Outstanding Service Certificate<\/h3>\r\n

2007 \u2022 Bursa EDOK Schools Command<\/p>\r\n

\r\n \r\n <\/i> View Certificate\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Mobile Application Competition<\/h3>\r\n

2014 \u2022 Indir.com Finalist<\/p>\r\n

\r\n \r\n <\/i> View Plaque\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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My Publications<\/h2>\r\n <\/div>\r\n
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\r\n \r\n \"HOPE\"\r\n <\/a>\r\n <\/div>\r\n

HOPE<\/h3>\r\n

Journey from a Small Heart to Great Achievements<\/p>\r\n

Today, he experiences the joy of completing his first book, which he named \"HOPE\" and carries the subtitle \"Journey from a Small Heart to Great Achievements\".<\/p>\r\n

\r\n \r\n <\/i> Read Book\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"YELLOW\"\r\n <\/a>\r\n <\/div>\r\n

YELLOW<\/h3>\r\n

A hopeful life struggle blended with the purest form of love<\/p>\r\n

The book \"YELLOW\" is a work that tells the texture of intertwined lives, a hopeful life struggle blended with the purest form of love.<\/p>\r\n

\r\n \r\n <\/i> Read Book\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"Digital\r\n <\/a>\r\n <\/div>\r\n

Digital Marketing in Healthcare<\/h3>\r\n

A guiding work for professionals<\/p>\r\n

To explain in depth the importance and application areas of digital marketing in the healthcare sector and to guide professionals working in this field.<\/p>\r\n

\r\n \r\n <\/i> Read Book\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"International\r\n <\/a>\r\n <\/div>\r\n

International SEO<\/h3>\r\n

SEO strategies from a global perspective<\/p>\r\n

To explain how to approach SEO from a global perspective and to guide digital marketers on how to be successful in the international arena.<\/p>\r\n

\r\n \r\n <\/i> Read Book\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n \"Marketing\r\n <\/a>\r\n <\/div>\r\n

Marketing in Health Tourism<\/h3>\r\n

The developing market of health tourism<\/p>\r\n

It examines in detail how marketing strategies will be applied in the health tourism sector and the approaches necessary to be successful in this rapidly developing sector.<\/p>\r\n

\r\n \r\n <\/i> Coming Soon\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Detailed Biography<\/h2>\r\n <\/div>\r\n
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\r\n Education and Training<\/span>\r\n <\/i>\r\n <\/div>\r\n
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Ercan ATAY was born and raised in Istanbul. Ercan ATAY, who also worked in many sectors during his educational life, completed his primary education and high school in Esenyurt.<\/p>\r\n

He completed and graduated from Anadolu University Computer Technologies Department Web and Design Coding Associate Degree, Anadolu University Public Relations and Advertising Bachelor's Degree (Honor Student) and Istanbul University Business Administration Faculty Bachelor's Degree.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2004-2010 Years<\/span>\r\n <\/i>\r\n <\/div>\r\n
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In 2004, Atay worked as a consultant in various organizations operating in the field of cybersecurity and defense technologies in Turkey. Between 2005 and 2010, he worked as editor and portal manager at Veteknoloji.com internet portal.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2010-2011 Years<\/span>\r\n <\/i>\r\n <\/div>\r\n
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In 2010, Atay's paths crossed with a Swedish company, and he started a group shopping site project from scratch with Torman Group agency in Bursa. Many new technologies were included in the project, which had its office in Istanbul Gayrettepe.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2012-2013 Years<\/span>\r\n <\/i>\r\n <\/div>\r\n
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In 2012, he started working as a social media specialist in a group company with its factory located in Eskisehir that produces new generation insulated wall blocks and its headquarters located in Istanbul Beykoz.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2013-2020 Years<\/span>\r\n <\/i>\r\n <\/div>\r\n
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In 2013, he moved from the construction company to a medical health company. Since 2013, he has been continuing his duty as Digital Marketing Manager at an international medical health company that is one of Turkey's leading companies in its sector.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2020-2023 Years<\/span>\r\n <\/i>\r\n <\/div>\r\n
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He worked as Head of Digital Marketing at an international American medical health company. He graduated from 2 bachelor's programs between 2020 and 2023.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2023 - Present<\/span>\r\n <\/i>\r\n <\/div>\r\n
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He works as Digital Marketing Executive at an international American medical health company. Between 2023-2025, he completed the E-Commerce and Marketing associate degree program. He continues his studies on various topics in the field of artificial intelligence; he is particularly interested in technologies such as Vibe Coding, API, MCP and CLI.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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Projects<\/h2>\r\n <\/div>\r\n
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Jan 2011 - Present<\/div>\r\n
Firsatim.com<\/div>\r\n
Torman Group<\/div>\r\n
\r\n Group Shopping E-commerce Website\r\n <\/div>\r\n
\r\n \r\n <\/i> View Project\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Jan 2009 - Present<\/div>\r\n
Guneyteknoloji.com<\/div>\r\n
South Computer<\/div>\r\n
\r\n Computer Technical Service Corporate Website\r\n <\/div>\r\n
\r\n \r\n <\/i> Visit Site\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Mar 2021 - Apr 2021<\/div>\r\n
Ilajvita.com.tr<\/div>\r\n
Ercan ATAY<\/div>\r\n
\r\n Pharmaceutical Manufacturer Corporate Website\r\n <\/div>\r\n
\r\n \r\n <\/i> View Project\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Jun 2017 - Aug 2017<\/div>\r\n
Mustafasevim.com<\/div>\r\n
Ercan ATAY<\/div>\r\n
\r\n Singer Website\r\n <\/div>\r\n
\r\n \r\n <\/i> View Project\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Apr 2017 - May 2017<\/div>\r\n
Bigpartnergroup.com<\/div>\r\n
Big Partner Group<\/div>\r\n
\r\n Group Company Corporate Website\r\n <\/div>\r\n
\r\n \r\n <\/i> Visit Site\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Jan 2017 - Feb 2017<\/div>\r\n
History.Uroturk.org.tr<\/div>\r\n
Rigicon\u00ae Innovative Urological Solutions<\/div>\r\n
\r\n Turkish Urology Museum Online Website\r\n <\/div>\r\n
\r\n \r\n <\/i> Visit Site\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Custom AI Bots<\/h2>\r\n <\/div>\r\n
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Healthcare Promotion & Advertising Regulatory Compliance AI<\/div>\r\n
\r\n A custom artificial intelligence bot that controls the regulatory compliance of promotional and advertising activities in the healthcare sector\r\n <\/div>\r\n
\r\n \r\n <\/i> Use AI Bot\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Professional Career Coach & Senior Recruitment Specialist<\/div>\r\n
\r\n An artificial intelligence coach that provides professional consulting in career development and recruitment processes\r\n <\/div>\r\n
\r\n \r\n <\/i> Career Coach\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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GitHub Projects<\/h2>\r\n <\/div>\r\n
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Forbidden Content Checker 2.0<\/div>\r\n
Search & Listing<\/div>\r\n
\r\n Tool developed for content control and forbidden content detection\r\n <\/div>\r\n
\r\n \r\n <\/i> View Repository\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Backlink Checker 2.0<\/div>\r\n
Dofollow & Anchor Text Controller<\/div>\r\n
\r\n SEO tool developed for backlink analysis and anchor text control\r\n <\/div>\r\n
\r\n \r\n <\/i> View Repository\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Special Projects<\/h2>\r\n <\/div>\r\n
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Cybokron.com\u2122<\/div>\r\n
Social Media Marketing Platform<\/div>\r\n
\r\n Custom platform developed for social media marketing\r\n <\/div>\r\n
\r\n \r\n <\/i> Visit Platform\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Portfolio<\/h2>\r\n <\/div>\r\n
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SEO Portfolio<\/div>\r\n
\r\n My SEO works and successful projects\r\n <\/div>\r\n
\r\n \r\n <\/i> View SEO Works\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Social Media Portfolio<\/div>\r\n
\r\n My social media campaigns and successful projects\r\n <\/div>\r\n
\r\n \r\n <\/i> View Social Media Works\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Web Design Portfolio<\/div>\r\n
\r\n Sample works from our web design projects\r\n <\/div>\r\n
\r\n \r\n <\/i> View Web Design Works\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Graphic Design Portfolio<\/div>\r\n
\r\n Archive of completed graphic design works\r\n <\/div>\r\n
\r\n \r\n <\/i> View Graphic Design Works\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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LinkedIn Portfolio<\/div>\r\n
\r\n Brands and projects we promote on LinkedIn and provide LinkedIn Influencer services\r\n <\/div>\r\n
\r\n \r\n <\/i> View LinkedIn Works\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Consulting & Freelance Work<\/h2>\r\n <\/div>\r\n
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Sep 2019 \u2013 Present (5 years 11 months)<\/div>\r\n
Mobile Application Developer<\/div>\r\n
Andromed<\/div>\r\n
\r\n Mobile application development for Turkish Urology Association Congress\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Mar 2017 \u2013 Jan 2019 (1 year 11 months)<\/div>\r\n
Software, Design, SEO and Digital Media Consultant<\/div>\r\n
Olimpos Equestrian Sports Club<\/div>\r\n
\r\n Digital media and SEO consulting for the institution\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Jan 2017 \u2013 Jan 2018 (1 year 1 month)<\/div>\r\n
Software, Design and SEO Consultant<\/div>\r\n
Bipago<\/div>\r\n
\r\n SEO, software and design support for Bigpartnergroup and Bipago\r\n <\/div>\r\n
\r\n \r\n <\/i> Credits Page\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Oct 2016 \u2013 Nov 2016 (2 months)<\/div>\r\n
Mobile Application Development Support (Congress)<\/div>\r\n
Turkish Urology Association<\/div>\r\n
\r\n iOS and Android application development for the 25th National Urology Congress\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Mar 2012 \u2013 Present (13+ years)<\/div>\r\n
Digital Media Consultant<\/div>\r\n
Prostate Cancer Association<\/div>\r\n
\r\n Digital media management for the association\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Jan 2009 \u2013 Jan 2014 (5 years 1 month)<\/div>\r\n
Editor & Social Media Management<\/div>\r\n
Veteknoloji.com<\/div>\r\n
\r\n Technology, science and social media news writing\r\n <\/div>\r\n
\r\n \r\n <\/i> Credits Page\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Skills<\/h2>\r\n <\/div>\r\n
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Claude<\/div>\r\n
Gemini<\/div>\r\n
ChatGPT<\/div>\r\n
Cursor<\/div>\r\n
Codex<\/div>\r\n
AI Tools<\/div>\r\n
VibeCoding<\/div>\r\n
OpenRouter<\/div>\r\n
Winsurf<\/div>\r\n
API<\/div>\r\n
Visual Studio Code<\/div>\r\n
SEO<\/div>\r\n
Google Ads<\/div>\r\n
Social Media<\/div>\r\n
WordPress<\/div>\r\n
PHP<\/div>\r\n
MySQL<\/div>\r\n
HTML5<\/div>\r\n
CSS3<\/div>\r\n
JavaScript<\/div>\r\n
E-Commerce<\/div>\r\n
Email Marketing<\/div>\r\n
SMS Marketing<\/div>\r\n
Analytics<\/div>\r\n
Tag Manager<\/div>\r\n
CRM<\/div>\r\n
Photoshop<\/div>\r\n
Illustrator<\/div>\r\n
InDesign<\/div>\r\n
Premiere<\/div>\r\n
White Hat SEO<\/div>\r\n
Content Marketing<\/div>\r\n
Digital Strategy<\/div>\r\n
Marketing Automation<\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Certificates<\/h2>\r\n <\/div>\r\n
\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"Shopping\r\n <\/a>\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"Grow\r\n <\/a>\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"Advanced\r\n <\/a>\r\n \r\n \"Search\r\n <\/a>\r\n \r\n \"Creative\"\r\n <\/a>\r\n \r\n \"Microsoft\r\n <\/a>\r\n \r\n \"Campaign\r\n <\/a>\r\n \r\n \"Mobile\r\n <\/a>\r\n \r\n \"Google\r\n <\/a>\r\n \r\n \"HubSpot\r\n <\/a>\r\n \r\n \"Semrush\"\r\n <\/a>\r\n <\/div>\r\n
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