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Maximize Your Budget Impact with Strategic Google Ads Consultancy

Sustainable growth in digital advertising requires more than just launching campaigns. Achieve increased ROAS and profitability through precise targeting, flawless measurement, and disciplined optimization

15+ years Google Ads experience
ROAS-focused campaign optimization
Advanced tracking with GA4 and GTM
Ercan ATAY - Google Ads Consultant
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Since Year
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% ROAS Improvement
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Google Certificates
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Campaign Management

My Publications

Works where I share my expert opinions in digital marketing and healthcare industry

To deeply explain the importance and application areas of digital marketing in the healthcare sector and guide professionals working in this field.

Read Book

To explain how SEO should be handled from a global perspective and guide digital marketers on how to succeed in the international arena.

Read Book

Examines in detail how marketing strategies should be applied in the health tourism sector and the approaches required to succeed in this rapidly developing sector.

Coming Soon

Success Stories

Real campaign performances and ROAS improvements

E-commerce ROAS Improvement

Performance Max Shopping

Achieved 120% increase in ROAS with Performance Max and Shopping campaigns

ROAS
2.5x → 5.5x
CPA
45% ↓

B2B Lead Generation

Search Demand Gen

Reduced lead cost by 60% with Search and Demand Gen campaigns

Lead Count
3x Increase
CVR
150% ↑

ROAS-Focused Strategic Approach

Test and data-driven sustainable growth strategies

Account and Performance Audit

Campaign architecture, search terms, quality score and conversion tracking control

  • Account structure analysis
  • GA4 and GTM validation
  • Quality score optimization

Strategy and Campaign Architecture

Goal-appropriate account structure, segmentation and channel combination

  • Performance Max setup
  • Smart bidding strategies
  • Targeting optimization

Testing and Optimization

A/B testing, budget allocation and continuous performance improvements

  • RSA headline testing
  • Landing page CRO
  • Negative keyword management

Google Ads Setup Process

The path to success through strategic planning and systematic implementation

Research and Analysis

Business model, market, target audience and competitor analysis is conducted

Keyword Strategy

Broad match + smart bidding setups and negative lists are prepared

Campaign Setup

Campaign/ad group architecture, targeting and ad copy are created

Tracking and Measurement

GA4, GTM, Consent Mode v2 and Enhanced Conversions setup is done

Optimization and Scaling

Close monitoring, initial optimizations and gradual scaling is initiated

My Google Ads Services

Customized strategy and professional management for each channel

Search Network Campaigns

Capturing opportunities at scale in search with broad match + smart bidding setups

Performance Max (PMAX)

PMAX management with new customer acquisition (NCA) goals and brand restrictions

Shopping Ads

Merchant Center management, feed optimization and Shopping campaigns

YouTube Video Campaigns

Video campaigns including YouTube Shorts and creative optimization

Demand Gen Campaigns

Demand creation campaigns with Demand Gen, the new name for Discovery

Remarketing

RLSA, display and video remarketing strategies

GA4 and GTM Setup

Consent Mode v2, Enhanced Conversions and advanced tagging

Monthly Reporting

Detailed analysis of ROAS, CPA, CVR, CTR and Impression Share

Working Process and Reporting

Transparent communication, regular reporting and KPI-focused management

Regular Meetings

Weekly or bi-weekly status meetings with screen sharing

  • Microsoft Teams
  • Trello project management
  • Google Drive sharing

Detailed Reporting

Monthly management reports and weekly performance summaries

  • ROAS and revenue analysis
  • Looker Studio dashboards
  • KPI-based tracking

Flexible Agreement

Month-to-month renewable, KPI and SLA focused working model

  • No long contracts
  • Performance focused
  • Transparent communication

Free Google Ads Account Analysis

A surface analysis of your existing account will identify the most critical errors and opportunities

Checklist:

Account structure and campaign hierarchy
Keyword performance
Quality score analysis
Conversion tracking control
Bidding strategies
Tracking and measurement accuracy

Frequently Asked Questions

Common questions about Google Ads consultancy

What is PPC advertising?

Pay-Per-Click (PPC) is an auction-based model where you pay for each visitor who clicks on your ad. Ranking is determined by the combination of bid and quality score.

How soon can I see results?

It depends on competition, budget, historical data and goals. Generally, the first 2-4 weeks are learning and calibration, 4-12 weeks show clarifying performance and scaling period.

Do you provide guarantees?

Due to Google's auction dynamics, no guarantees are given for ranking/ROAS. Our guarantee is transparency, data-driven decisions and sustainable best practices.

Which channels do you work with?

Search, Demand Gen (new name for Discovery), Performance Max, Shopping (Merchant Center), YouTube (Video/Shorts) and remarketing setups.

How does conversion tracking and reporting work?

GA4 'Key events' are imported to Google Ads; tagging is set up with GTM. Measurement quality is enhanced with Consent Mode v2 and Enhanced Conversions. Reporting is done with Looker Studio/Google Ads dashboards.

Are Consent Mode v2 and Enhanced Conversions necessary?

Recommended for EEA/regulation compliance and modeling of missing signals; improves ad performance and attribution quality.

Is Broad Match + Smart Bidding recommended in 2025?

Yes; combined with brand restrictions and account-level negatives, it provides both scale and quality together.

Why should I work with a Google Ads consultant?

Professional management increases Quality Score to reduce CPC, sharpens targeting, reduces unnecessary click waste and increases ROAS.

SEO or Google Ads?

SEO provides long-term and sustainable organic growth; Google Ads offers the opportunity to capture demand quickly and test/learn in the short term. The most effective approach is to design both together.

Why Work with Ercan ATAY?

Google Ads Since 2012: 13+ years experience and continuously updated certificates
ROAS-Focused Approach: Accountability for every penny and maximum efficiency
Advanced Measurement: GA4, GTM, Consent Mode v2 and Enhanced Conversions
Holistic Digital Marketing: SEO + Google Ads integrated strategies

Offer & Consultancy

About consultancy and projects
you can reach him here.✌️