Digital Marketing in Healthcare
Strategies, Technologies and the Journey to Success
"Performance-driven digital strategies within healthcare regulations, patient journey and trust-based communication dynamics. Organic visibility (SEO), paid media (Ads), content and trust building, analytics and conversion optimization are addressed together."Read from Google Play
Digital Marketing Guide in Healthcare
Ercan ATAY's book "Digital Marketing in Healthcare" thoroughly examines digital marketing strategies that are suitable for the healthcare sector's special conditions, compliant with regulations and patient-centered.
It provides a comprehensive resource on SEO, SEM, content marketing, social media management and analytics. This work, which examines trust-based communication dynamics in healthcare, patient journey and performance-driven digital strategies together, is an indispensable guide for industry professionals.
Ercan ATAY
Author
Book Details
Technical details and identity of the work
Book Title Digital Marketing in Healthcare
Subtitle Strategies, Technologies and the Journey to Success
Translation Title Sağlık Sektöründe Dijital Pazarlama
Author Ercan ATAY
Categories Business & Economy / Marketing / General
Business and Economy / Advertising and Promotion
Health and Fitness / Health Services
Computer and Internet / Digital Media / General
Business and Economy / Electronic Commerce
Business and Economy / Advertising and Promotion
Health and Fitness / Health Services
Computer and Internet / Digital Media / General
Business and Economy / Electronic Commerce
ISBN 978-625-94596-0-8
Pages 80
Publication Date April 14, 2024
Book Type Text, Pictures and Graphics
Media Type E-Book | PDF
Language English
Topics Covered
Themes and areas covered in the book
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