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Ercan ATAY

Senior Digital Marketing Manager & SEO Specialist

Istanbul, Turkey Digital Marketing Executive 4 University Graduate
14+
Years Experience
50+
Certificates
5
Books
15+
Courses

About Me

As a digital marketing professional born and raised in Istanbul, I lead brands' digital transformation with over 14 years of experience. I create differentiated projects in the industry by combining practical experience gained through working in various sectors throughout my educational life with academic knowledge obtained from four different universities.

I have been actively involved in the digital world since 2004. I have specialized in a wide range from cybersecurity to software development, from e-commerce to digital marketing. I currently work as a Digital Marketing Executive at an international American medical health company.

I also share my expertise in digital marketing through my books. While I guide industry professionals with my book "Digital Marketing in Healthcare", I share my life story and experiences with my books "Hope" and "Yellow".

Experience

2023 - Present
Digital Marketing Executive
International American Medical Health Company
Development and implementation of digital marketing strategies. Management of SEO, SEM, social media and content marketing campaigns.
2020 - 2023
Head of Digital Marketing
International American Medical Health Company
Management of digital marketing department, budget planning and team leadership. Development of omnichannel strategies.
2013 - 2020
Digital Marketing Manager
Turkey's Leading Medical Health Company
Planning and execution of digital marketing campaigns. Website management, SEO optimization and performance analysis.
2012 - 2013
Digital Marketing & Social Media Specialist
Insulated Wall Blocks Manufacturer • Eskisehir/Istanbul
Development of social media strategies and content management. Increasing brand awareness.
2010 - 2011
Project Manager
Torman Group • Swedish Company - Group Shopping Site
Initiating and managing group shopping site project from scratch. Integration of new technologies.
2005 - 2010
Editor & Portal Manager
Veteknoloji.com
Content management and editorial duties of internet portal. Site management and content strategy.
2004
Consultant
Cybersecurity and Defense Technologies
Consulting in organizations operating in the field of cybersecurity and defense technologies in Turkey.

Education

Awards & Achievements

Outstanding Service Certificate

2007 • Bursa EDOK Schools Command

Mobile Application Competition

2014 • Indir.com Finalist

My Publications

HOPE

Journey from a Small Heart to Great Achievements

Today, he experiences the joy of completing his first book, which he named "HOPE" and carries the subtitle "Journey from a Small Heart to Great Achievements".

YELLOW

A hopeful life struggle blended with the purest form of love

The book "YELLOW" is a work that tells the texture of intertwined lives, a hopeful life struggle blended with the purest form of love.

Digital Marketing in Healthcare

A guiding work for professionals

To explain in depth the importance and application areas of digital marketing in the healthcare sector and to guide professionals working in this field.

International SEO

SEO strategies from a global perspective

To explain how to approach SEO from a global perspective and to guide digital marketers on how to be successful in the international arena.

Marketing in Health Tourism

The developing market of health tourism

It examines in detail how marketing strategies will be applied in the health tourism sector and the approaches necessary to be successful in this rapidly developing sector.

Coming Soon

Detailed Biography

Education and Training

Ercan ATAY was born and raised in Istanbul. Ercan ATAY, who also worked in many sectors during his educational life, completed his primary education and high school in Esenyurt.

He completed and graduated from Anadolu University Computer Technologies Department Web and Design Coding Associate Degree, Anadolu University Public Relations and Advertising Bachelor's Degree (Honor Student) and Istanbul University Business Administration Faculty Bachelor's Degree.

2004-2010 Years

In 2004, Atay worked as a consultant in various organizations operating in the field of cybersecurity and defense technologies in Turkey. Between 2005 and 2010, he worked as editor and portal manager at Veteknoloji.com internet portal.

2010-2011 Years

In 2010, Atay's paths crossed with a Swedish company, and he started a group shopping site project from scratch with Torman Group agency in Bursa. Many new technologies were included in the project, which had its office in Istanbul Gayrettepe.

2012-2013 Years

In 2012, he started working as a social media specialist in a group company with its factory located in Eskisehir that produces new generation insulated wall blocks and its headquarters located in Istanbul Beykoz.

2013-2020 Years

In 2013, he moved from the construction company to a medical health company. Since 2013, he has been continuing his duty as Digital Marketing Manager at an international medical health company that is one of Turkey's leading companies in its sector.

2020-2023 Years

He worked as Head of Digital Marketing at an international American medical health company. He graduated from 2 bachelor's programs between 2020 and 2023.

2023 - Present

He works as Digital Marketing Executive at an international American medical health company. In 2023, he started the E-Commerce and Marketing associate degree program as part of his fourth university education. He continues his studies on various topics in the field of artificial intelligence; he is particularly interested in technologies such as Vibe Coding, API, MCP and CLI.

Projects

Jan 2011 - Present
Firsatim.com
Torman Group
Group Shopping E-commerce Website
Jan 2009 - Present
Guneyteknoloji.com
South Computer
Computer Technical Service Corporate Website
Mar 2021 - Apr 2021
Ilajvita.com.tr
Ercan ATAY
Pharmaceutical Manufacturer Corporate Website
Jun 2017 - Aug 2017
Mustafasevim.com
Ercan ATAY
Singer Website
Apr 2017 - May 2017
Bigpartnergroup.com
Big Partner Group
Group Company Corporate Website
Jan 2017 - Feb 2017
History.Uroturk.org.tr
Rigicon® Innovative Urological Solutions
Turkish Urology Museum Online Website

Custom AI Bots

Healthcare Promotion & Advertising Regulatory Compliance AI
A custom artificial intelligence bot that controls the regulatory compliance of promotional and advertising activities in the healthcare sector
Professional Career Coach & Senior Recruitment Specialist
An artificial intelligence coach that provides professional consulting in career development and recruitment processes

GitHub Projects

Forbidden Content Checker 2.0
Search & Listing
Tool developed for content control and forbidden content detection
Backlink Checker 2.0
Dofollow & Anchor Text Controller
SEO tool developed for backlink analysis and anchor text control

Special Projects

Cybokron.com™
Social Media Marketing Platform
Custom platform developed for social media marketing

Portfolio

SEO Portfolio
My SEO works and successful projects
Social Media Portfolio
My social media campaigns and successful projects
Web Design Portfolio
Sample works from our web design projects
Graphic Design Portfolio
Archive of completed graphic design works
LinkedIn Portfolio
Brands and projects we promote on LinkedIn and provide LinkedIn Influencer services

Consulting & Freelance Work

Sep 2019 – Present (5 years 11 months)
Mobile Application Developer
Andromed
Mobile application development for Turkish Urology Association Congress
Mar 2017 – Jan 2019 (1 year 11 months)
Software, Design, SEO and Digital Media Consultant
Olimpos Equestrian Sports Club
Digital media and SEO consulting for the institution
Jan 2017 – Jan 2018 (1 year 1 month)
Software, Design and SEO Consultant
Bipago
SEO, software and design support for Bigpartnergroup and Bipago
Oct 2016 – Nov 2016 (2 months)
Mobile Application Development Support (Congress)
Turkish Urology Association
iOS and Android application development for the 25th National Urology Congress
Mar 2012 – Present (13+ years)
Digital Media Consultant
Prostate Cancer Association
Digital media management for the association
Jan 2009 – Jan 2014 (5 years 1 month)
Editor & Social Media Management
Veteknoloji.com
Technology, science and social media news writing

Skills

Claude
Gemini
ChatGPT
Cursor
Codex
AI Tools
VibeCoding
OpenRouter
Winsurf
API
Visual Studio Code
SEO
Google Ads
Social Media
WordPress
PHP
MySQL
HTML5
CSS3
JavaScript
E-Commerce
Email Marketing
SMS Marketing
Analytics
Tag Manager
CRM
Photoshop
Illustrator
InDesign
Premiere
White Hat SEO
Content Marketing
Digital Strategy
Marketing Automation

Certificates

Training & Courses

Microsoft Advertising
2023-2024 • Microsoft
Competencies: Microsoft Search Network Advertising
Yandex Advertising Technology
2023-2024 • Yandex
Competencies: Yandex Search Network Advertising, Yandex Metrica Analytics and Measurement
Twitter Flight School
2023-2024 • Twitter
Competencies: Twitter Creative Content
Amazon Ads
2023-2024 • Amazon
Competencies: Amazon Ads programmatic strategies
Apple Ads
2023 • Apple
Competencies: Apple Search Network Ads
SEO Certificated
05.03.2023 • 1 Day • HubSpot Academy
Competencies: SEO Fundamentals, On-Page and Technical SEO, Keyword Research for SEO, Link Building for SEO: Scaling Your Backlink Strategy, Optimizing Your Website for Rich Results, and SEO Reporting
Semrush Academy Certificate
05.03.2023 • 1 Day • Semrush
Competencies: Semrush SEO Accelerated Course with Brian Dean, SEO Analysis, Keyword Research, Competitive Analysis, SEO Tools
Short Range Radio Operator License
27.04.2022 • Ministry of Transport and Infrastructure, Directorate General of Maritime Affairs
Competencies: Authorization to use VHF/DSC radio equipment on marine vessels not subject to SOLAS Convention
Amateur Sailor & Captain License
26.04.2022 • Ministry of Transport and Infrastructure, Directorate General of Maritime Affairs
Competencies: Navigation and management of private boats in sea and inland waters
Unmanned Aerial Vehicle (UAV) Pilot License
22.04.2022 • Directorate General of Civil Aviation
Competencies: UAV-0: UAVs with maximum takeoff weight of 500 gr (inclusive) – 4 kg range, UAV-1: UAVs with maximum takeoff weight of 4 kg (inclusive) – 25 kg range
PHP/MYSQL
15.09.2019 • 74 Hours • Third Millennium Academy
Competencies: PHP 7, MYSQL, OOP, PHP MVC, PDO
Google Tag Manager
10.09.2017 • 2 Days • Analytics Academy
Competencies: GTM Setup, Testing, Analytics Integration, Event Tracking, Variables, Triggers
Google Academy
2016-2017 • Google Partners
Competencies: Google Ads (Adwords) Search Network Advertising, Display Network, Mobile Advertising, Video Advertising, Google Analytics
SEO Success Certificate
25.03.2016 • 2 Days • SEO Academy
Competencies: On-page SEO, Off-page SEO, Keyword Analysis, Commonly Known Misconceptions, Ethics
English
2015-2018 • English Time & Bilge Adam
Competencies: English education from A1 to C2 all levels
Microsoft Certified Solutions Expert (MCSE)
11.01.2015 • 300 hours • Bilge Adam
Competencies: Windows 8, Windows Server 2012, Exchange Server, Cloud, VmWare, Remote Server, VPN, Administrator
Microsoft Certified Solutions Developer (MCSD)
14.12.2013 • 300 hours • Bilge Adam
Competencies: SQL Server, .NET, C#, OOP, Entity Framework, ASP.NET, CORE MVC, Web Service, Web API
Web and Graphic Design
10.03.2013 • 300 hours • Bilge Adam
Competencies: Photoshop, DreamWeaver, Illustrator, InDesign, Flash, HTML5, CSS3, Layout, Typography, Colors
AutoCad 2011 & 3DS MAX 2011
24.02.2013 • 200 hours • Bilge Adam
Competencies: 2D Technical Drawing with AutoCAD, Modeling with 3ds Max, Material Lighting and Rendering with V-Ray

Connections

Licenses

UAV Pilot License (UAV-0 & UAV-1)
Amateur Seaman Certificate
Short Range Radio Operator

All Trainings & Courses

Web and Graphic Design
10.03.2013 • 300 hours • Bilge Adam
Competencies: Photoshop, DreamWeaver, Illustrator, InDesign, Flash, HTML5, CSS3, Layout, Typography, Colors
AutoCad 2011 & 3DS MAX 2011
24.02.2013 • 200 hours • Bilge Adam
Competencies: 2D Technical Drawing with AutoCAD, Modeling with 3ds Max, Material Lighting and Rendering with V-Ray
Microsoft Certified Solutions Developer (MCSD)
14.12.2013 • 300 hours • Bilge Adam
Competencies: SQL Server, .NET, C#, OOP, Entity Framework, ASP.NET, CORE MVC, Web Service, Web API
Microsoft Certified Solutions Expert (MCSE)
11.01.2015 • 300 hours • Bilge Adam
Competencies: Windows 8, Windows Server 2012, Exchange Server, Cloud, VmWare, Remote Server, VPN, Administrator
Google Digital Academy (Skillshop)
2016-2024 • Google Partners
Competencies: Google Ads (Adwords) Search Network Advertising, Google Display Advertising, Google Shopping Ads and Google Merchant Center, Google Analytics Analysis and Measurement, effectively growing YouTube channels and increasing audience count
SEO Success Certificate
25.03.2016 • 2 Days • SEO Academy
Competencies: On-page SEO, Off-page SEO, Keyword Analysis, Common Misconceptions, Ethics
Google Tag Manager
10.09.2017 • 2 Days • Analytics Academy
Competencies: GTM Setup, Testing, Analytics Integration, Event Tracking, Variables, Triggers
PHP/MYSQL
15.09.2019 • 74 Hours • Third Millennium Academy
Competencies: PHP 7, MYSQL, OOP, PHP MVC, PDO
Unmanned Aerial Vehicle (UAV) Pilot License
22.04.2022 • General Directorate of Civil Aviation
Competencies:
UAV-0: UAVs with maximum takeoff weight of 500 gr (inclusive) - 4 kg range
UAV-1: UAVs with maximum takeoff weight of 4 kg (inclusive) - 25 kg range
Amateur Seaman & Captain License
26.04.2022 • Ministry of Transport and Infrastructure
Competencies: Navigating and operating private boats in marine and inland waters
Short Range Radio Operator License
27.04.2022 • Ministry of Transport and Infrastructure
Competencies: Authorization to use VHF/DSC radio equipment on marine vessels not subject to SOLAS Convention
English
2015-2018 • English Time & Bilge Adam
Levels: A1 → A2 → B1 → B2 → C1 → C2 (Advanced)
English Advanced
2023 • English Time & Udemy
Competencies: English Education Kit from Beginner to Advanced Level, Private Lesson Format English, Advanced Communication Skills
Microsoft Advertising
2023-2024 • Microsoft
Competencies: Microsoft Search Network Advertising, Bing Ads Campaign Management, Shopping Campaigns
Yandex Advertising Technology
2023-2024 • Yandex
Competencies: Yandex Search Network Advertising, Yandex Metrica Analysis and Measurement
Twitter Flight School
2023-2024 • Twitter
Competencies: Twitter Creative Content, Social Media Advertising, Creative Campaign Design
Amazon Ads
2023-2024 • Amazon
Competencies: Amazon Ads programmatic strategies, DSP Campaign Management, E-commerce Advertising
Apple Ads
2023 • Apple
Competencies: Apple Search Network Advertising, App Store Search Ads, Mobile App Marketing

Offer & Consultancy

About consultancy and projects
you can reach him here.✌️