International SEO and SEO Strategy in All Languages
This article will share my experiences with international SEO and search engine optimization in all languages. This article will be based on strategy rather than technical details. I will usually go by giving examples through businesses and legal entities. Therefore, the general scope of the article will be shaped to cover corporate-scale companies.
One of the things you need to pay attention to when creating an international SEO strategy is how comprehensive and fits your strategy. I will give you a few examples and concrete examples of the right strategy. In line with these examples, I believe it will help you broadly look at International SEO and All Languages SEO.
What is an International SEO?
In short, what we call international SEO, we can say that regardless of the language and location, giving access to other locations and languages meets various optimizations and requirements.
For example, you have a business operating in Turkey or the site’s owner that Turkish broadcasting from Turkey. However, you want to show your products and services abroad, benefit from the added value, and show your brand and company to the population there. Your site must first comply with the International SEO rules or the SEO compliance of your target language and country. If your site is in Turkish, it’s English variation, and page structures must be compatible.
What Should Be Considered In International SEO?
You need to pay attention to international SEO because your SEO strategy overlaps related to your target language and country. The SEO strategy includes the service, product, or keyword you want to stand out from your competitors. For example, you want to be ahead of the X competitor in the word ABC on Google, one of the English global search engines in England or the United States. However, to achieve this goal, you need to understand your competitor’s power in the SEO part and balance this power of the keyword in your SEO strategy. If you target a highly competitive keyword in the English part of Google in the US, you will probably return too late in the long term or start this tough race far behind. However, your goal is to find the target audience closest to your SEO strategy and the relevant search keyword in your competitors’ SEO. The easiest way to do this is undoubtedly a competitor keyword analysis.
How is Competitor Keyword Analysis Performed in International SEO?
Professionals like us make these analyzes using platforms created for this area where various metrics can be used easily. Therefore, I will give you examples of competitor keyword analysis in International SEO on a platform that I use from the platforms where there are many examples.
For example, in the screenshot above, the rankings of 13 competitor websites in the most sought-after related urology field, 100 of them in delayed keywords. Seeing them on a single screen shows how much budget we will allocate while planning monthly by visiting which competitor ranks while creating a strategy. If there are many competitors in a keyword, we can first shift the budget by looking at the race in various ranking keywords, such as second and third.
One of the most important issues when doing international SEO is undoubted competitors. Competitors are key to creating this strategy. Because search engines can give you various clues about why your competitors stand out in the relevant target keyword. For example, it is essential to create a page structure in the appropriate keywords and create a backlink network from various sites on the relevant keyword. Backlinks are the names given to use links that a website has received from multiple sites, for those who don’t know. There are also different types of these backlinks. I will not talk about that technical issue now.
Search visibility of your competitors in the target language and location in keywords is also critical. The more search visibility a competitor has, the more traffic it gets. But sometimes, this search visibility can be misleading because these metrics are generally derived from the numbers in the ranking positions. It is a statistical breakdown based on the overall ranking status in the total keyword positions rather than the search engine’s first page. So we will need to look at more detailed metrics that are important to us.
As can be seen in the image above, it should be noted that there are four opponents, as it seems. Because the remaining competitors are not in the top 10, they take very little traffic. We need to evaluate how the competitors who get the most traffic and are in the top 10 follow their strategies in the relevant target keywords. All efforts and resources should be created by examining these competitors’ on-site and off-site SEO studies on the appropriate keyword. It would help if you did both on-site and off-site work by following the SEO strategies of competitors such as chameleon, provided that you do not get back from them.
In the meantime, it should be known that your competitors in other languages and locations other than the language and location you target have variable positions. In other words, while competitors are powerful in one country or language, they may not have the same SEO success in another country and language. This can be a careful value in determining the priorities of the relevant competitor.
The amount of SEO work done by the competitors of the appropriate target location and language can be revealed with the necessary analysis.
The Importance of Off-page SEO in International SEO
Before starting the race, you need to know your competitors’ Off-page SEO values. Because while optimizing your current site according to the target country and language, you need to make a clear comparison of your site’s overall SEO values and competitors. Because the factors in this race are about how your page structure is and how your site is worth in general.
As seen in the table above, no matter how high the site’s value metrics are, it again stands out how vital the keyword and content structure are. Because the site value itself is not considered the only important factor in the races, your competitors may not fully use it if it is not adequately planned. Your site value and keyword strategy should proceed in parallel, and your search view should move in this parallel direction.
Another critical issue is the selection of target locations. If you have targeted a country entirely, it is helpful to pay attention to your other competitors’ site locations operating in that location. For example, as can be seen, most of the competitors above are located in the target country and language as a location. (USA)
Similarly, it is known that the age of domain names of competing sites is an essential factor in this race. Search engine optimization metrics are calculated based on such factors by scoring various platforms that offer search engines and search engine optimization metrics. Domain age is one of these. It has nearly 200 search engine optimization (SEO) metrics. You don’t need to follow them all here. You need to know the points you need to pay attention to when we call the top level. Domain age is one of them.
Now, social media interactions take an important place among the 200 factors in search engine optimization. It also gives clues about how many media these competitors interact with and talk about. Above are the interaction rates of competitors on Facebook. As I said, the signal is the sum of metrics such as likes and shares.
Without too much detail, I wanted to draw your attention to some critical issues regarding this article’s strategies. I will update this post periodically. Thank you for reading.