International SEO and SEO Strategy in All Languages


Author: Ercan ATAY
04/04/2020
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International SEO and SEO Strategy in All Languages

This article will share some of my experiences with international SEO and search engine optimization in all languages. This article will be based on strategy rather than technical details. I will usually go by giving examples through businesses and legal entities. Therefore, the general scope of the article will be shaped to cover corporate-scale companies.

Some of the things you need to pay attention to when creating an international SEO strategy is how comprehensive and fits your strategy. I will give you a few examples and concrete examples of the right strategy. In line with these examples, I believe it will help you look at International SEO and All Languages SEO from a broad perspective.

What is an International SEO?

In short, what we call international SEO; In fact, we can say that regardless of the language and location you access, giving access to other locations and languages meeting various optimizations and requirements.

For example, you have a business operating in Turkey or the owner of a site that Turkish broadcasting from Turkey. However, you want to show your products and services to people abroad, benefit from the added value, and show your brand and your company to the population there. For this, your site must first comply with the International SEO rules or the SEO compliance of your target language and country. If your site is in Turkish, it’s English variation, and page structures must be compatible with that language.

What Should Be Considered In International SEO?

What Should Be Considered In International SEO?

You need to pay attention to international SEO because your SEO strategy overlaps with each other related to your target language and country. The SEO strategy includes the service, product, or keyword you want to stand out from your competitors. For example, you want to be ahead of the X competitor in the word ABC on Google, one of the English global search engines in England or the United States. However, to achieve this goal you have set, you need to understand your competitor’s power in the SEO part and balance this power of the keyword in your SEO strategy. If you target a highly competitive keyword in the English part of Google in the US, you will probably get the return on investment too late in the long term or start this tough race far behind. However, your goal here is to find the target audience closest to your SEO strategy and the relevant search keyword in your competitors’ SEO. The easiest way to do this is undoubtedly a competitor keyword analysis.

How is Competitor Keyword Analysis Performed in International SEO?

Keyword Competitor Analysis

Professionals like us make these analyzes using platforms created for this area where various metrics can be used easily. Therefore, I will give you examples of competitor keyword analysis in International SEO on a platform that I use from the platforms where there are many examples in the world.

13 Competitor Keyword Analysis – Google English Global

For example, in the screenshot above, the rankings of 13 competitor websites in the most sought-after related urology field, 100 of them in delayed keywords. Seeing them on a single screen shows how much budget we will allocate while planning monthly by seeing which competitor ranks while creating a strategy. If there are many competitors in a keyword, we can first shift the budget by looking at the race in various ranking keywords such as second and third close to it.

Identified Competitors for Example International SEO

One of the most important issues when doing international SEO is undoubted competitors. Competitors are key to creating this strategy. Because search engines can give you various clues about why your competitors stand out in the relevant target keyword. For example, it is essential to create a page structure in the relevant keywords and create a backlink network from various sites on the relevant keyword. Backlinks are the names given to use links that a website has received from various sites, for those who don’t know. There are also different types of these backlinks. I will not talk about that technical issue now.

Search Visibility of Competitors in International SEO in Target Keywords

Search visibility of your competitors in the target language and location in keywords is also critical. The more search visibility a competitor has, the more traffic it gets. But sometimes, this search visibility can be misleading. Because these metrics are generally derived from the numbers in the ranking positions, it is a statistical breakdown based on the overall ranking status in the total keyword positions rather than the position on the search engine’s first page. So we will need to look at more detailed metrics that are important to us.

General Situation of Competitors in First Place, Top 10, and Top 100

As can be seen in the image above, it should be noted that there are 4 opponents, as it seems. Because the remaining competitors are not in the top 10, they take very little of the traffic. We need to evaluate how the competitors who get most of the traffic and are in the top 10 follow their strategies in the relevant target keywords. All efforts and resources should be created by examining the on-site and off-site SEO studies that these competitors follow on the relevant keyword. It would help if you did both on-site and off-site work by following the SEO strategies of competitors such as chameleon, provided that you do not get back from them.

General Situations of Same Competitors in Australia

In the meantime, it should be known that your competitors in other languages and locations other than the language and location you target have variable positions. In other words, while competitors are powerful in one country or language, they may not have the same SEO success in another country and language. This can be a careful value in determining the priorities of the relevant competitor.

General Situations of Same Competitors in Canada

The amount of SEO work done by the competitors of the relevant target location and language can be revealed with the necessary analysis.

The Importance of Off-page SEO in International SEO

The Importance of Off-page SEO in International SEO

Before starting the race, you need to know how your competitors’ Off-page SEO values are. Because while optimizing your current site according to the target country and language, you need to make a clear comparison of your site’s overall SEO values and competitors. Because the factors in this race are about how your page structure is and how your site is worth in general.

Domain Authority (DA) Value is a Metric Submitted by Moz.com.

As seen in the table above, no matter how high the site’s value metrics are, it once again stands out how important the keyword and content structure is. Because the site value itself is not considered the only important factor in the races, if the site value is not properly planned, your competitors may not fully use it. For this, your site value and your keyword strategy should proceed in parallel, and your search view should move in this parallel direction.

Locations of Competitors’ Sites

Another important issue is the selection of target locations. If you have targeted a country entirely, it is useful to pay attention to your other competitors’ site locations operating in that location. As can be seen, for example, most of the competitors above are located in the target country and language as a location. (USA)

Domain Age of Target Competitor Sites

Similarly, it is known that the age of domain names of competing sites is an important factor in this race. Scoring algorithms of various platforms that offer search engines and search engine optimization metrics are calculated based on such factors. Domain age is one of these. It has nearly 200 search engine optimization (SEO) metrics. You don’t need to follow them all here. You need to know the points you need to pay attention to when we call the top level. Domain age is one of them.

Link and Likes Interaction Shared by Competitors on Social Networks – Social Signal

Now, social media interactions take an important place among the 200 factors in search engine optimization. It also gives clues about how many media these competitors interact with and talk about. Above are the interaction rates of competitors on Facebook. As I said signal, it is the sum of metrics such as likes and shares.

Without going into too much detail, I wanted to draw your attention to some important issues regarding this article’s strategies. I will update this post periodically. Thank you for reading.



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