Which Parameters Should We Pay Attention To When Buying Backlinks 2020-2021


Author: Ercan ATAY
29/09/2020
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Which Parameters Should We Pay Attention To When Buying Backlinks 2020-2021

In this article, I will briefly explain which parameters you should pay attention to when buying backlinks. You will be able to create an effective link network with this information that I will convey superficially.

As you know, there are various link networking methods. Black hat, Gray Hat, and White Hat – Manuel Link Building).

The information I will convey to you is White Hat SEO, which parameters you should pay attention to in creating a clean, manually (manually) robot-free human-made backlink network. Also, this article will not be based on the current state of your site. We will list these parameters, assuming that you have directly passed these stages and are now in the status of Offpage-SEO.

1. LOW OBL (OUTBOUND LINK – SITE WITH LOW LINK OUTPUT)

One of the most important issues you should pay attention to when buying backlinks is the site’s link output. If the link output of 1 site is too high, if the IBL (Inbound Link – Link Acquisition) is too low, we do not recommend creating a backlink network from these sites. You can check this with tools like Ahrefs, Moz, Semrush, Majestic.


2. LOW OBL PAGE (LESS EXTERNAL LINK OUTPUT ON THE PAGE)

For example, we do not recommend if the page on which you receive a backlink has links to multiple different websites. For example, backlink types such as visitor comments are taken with web 2.0 logic, and since there may be hundreds of harmful backlink outputs on that page over time, such backlink types do not seem logical. Therefore, whenever possible, it is useful to get backlinks from pages with high page authority points. Sites such as Ahrefs, Moz, Semrush, Majestic have different domain name authority scoring and page authority scoring names. You can pay attention to which platform you are using according to the authority score of that platform.


3. THE SITE WITH LOW SPAM SCORE

If you have the opportunity, you can pre-analyze the bulk backlinks you will get with various professional desktop software such as SEO Spyglass. If you will analyze it after getting backlinks, you can get rid of harmful backlinks by disavowing links with high spam scores via Google Search Console. The site called Moz also has metrics, for example Moz Spam Score. Free. You can also evaluate this place.

Spam Skoru - SEO Spyglass
Spam Score – SEO Spyglass

4. NEW OPENED SITES

We don’t highly recommend sites with domain names younger than 1 or 2 years old. We recommend stable sites with older domain names, old Google Index times as much as possible. Sites that have blogs that keep their site updated at regular intervals. If possible, you can also use Google News registered sites, for example.

Örnek index kontrolleri - SEO Spyglass
Sample index checks– SEO Spyglass

5. SITES WITH HIGH POINTS IN COMMON METRICS

Sometimes, there are sites with a low Ahrefs DR value and a high Moz DA value, or it can be a full course. Ahrefs site has a metric called Domain Ranking that determines the value of the domain name. Likewise, the Moz site is named Domain Authority. Normally there used to be an event called Google PageRank. This was up to 10 points. All sites would work to increase this score. Google then hid this scoring system. Sites like Moz, Ahrefs, and Majestic have become popular. With their powerful Crawl engines and deep analysis capabilities, these platforms created their scoring mechanisms. But sometimes it can be confusing. In this sense, my suggestion is to create a backlink network from sites whose metrics are close to each other on at least 2 sites. If it is very high on 1 site and at the bottom of a site, I do not recommend such sites. (It changes if your site is a newly opened site)

I can recommend you a site I use for this.

https://www.seometricschecker.com/

It offers you the following in a single query:

  • TF – Trust Flow Değeri
  • CF – Citation Flow Değeri
  • Ext. Backlinks – Çıkış Link
  • Ref. Domains
  • DA – Domain Authority
  • PA – Page Authority
  • Moz Rank
  • Links
  • SemRush Domain
  • Rank
  • Keywords
  • Traffic
  • Cost
  • Alexa Rank
  • Country

6. DOFOLLOW/NOFOLLOW/BRAND LINKS

It is useful to follow your website’s current do-follow and no-follow rate from sites such as Ahrefs, Moz, Semrush, Majestic. Although the do-follow backlink type is one of the most valuable backlinks, many global SEO authorities also emphasize the no-follow backlink types. Therefore, it is beneficial to create your entire link network with a do-follow backlink and diversifying it. It will also be useful to increase the authority score of your domain name with the long version of your site with https, and it will also help you absorb the risk in the targeted keyword.


7. ANCHOR TEXT

When buying backlinks, you should have as many goals as possible. For example, you will either follow your Google ranking regularly or follow up with various ranking tracking programs and platforms. While working on your target keyword, it will undoubtedly benefit that the backlinks you receive are linked to that word. In other words, you need to add the link that you hyperlinked to that text.

Example:

SEO Expert

As you can see above, the structures are called Anchor Text.


8. UNIQUE CONTENT

On the page where you get a backlink, it will be useful to have original content about which word you get a backlink from—promotional article, news content, article, etc. Not published elsewhere and unique will increase the effect.


9. META TAG

If possible, the SEO title, description of the page from which you get a backlink, if your keyword is included in the link name, the impact multiplier will increase.

Example:

SEO Title: SEO Expert

SEO Explanation: This page contains the article titled What Parameters Should Be Considered When Buying Backlinks by SEO Expert Ercan ATAY.

URL Alias: example.com/seo-uzmani-ercan-atay-backlink-to-which-parameters


10. PICTURE, VIDEO, LISTING, UNDERLINE, ALT-IMAGE-TAG, QUOTE, REFERENCE, COLOR, h1, h2, h3, h4, BOLD

If possible, and if the page is valuable, I recommend using these features in your article. Your article should be in the form of an introduction, development, and conclusion. There should be subheadings such as h1, h2, h3 in order. Images should be used, and images should be given your target keyword. Your target keyword must be included in h1, and if possible, it should also be used in h2 and h3. Your keyword should be used in the middle of the sentence. I suggest you use Yoast SEO’s plugin for Onpage-SEO. If you make most of your WordPress site green, you can send this article to where you will get a link.


11. TIER2 AND TIER3 BACKLINK PYRAMID

We call it Tier 2, Tier 3 network. In other words, we create a link network for search engine spiders to quickly add that link to their databases with the Crawl engine to quickly index the backlinks you receive like a tree. This is not necessary if you bought it from a Google News registered site. But if you get links collectively, you can get indexed from cheaper sites (Web 2.0, visitor comment, wiki, forum, Blogspot, social media).


12. DRIP FEED – BACKLINK INDEXED BY SPREADING TIME

It is the favorite of search engines. For example, instead of indexing 100 backlinks at once, if you make them get indexed gradually by spreading them for 1 month, you will eliminate various spam risks. I recommend the following site:

http://www.instantlinkindexer.com/


13. C-CLASS IP BLOG

If you are going to buy bulk backlinks, it is useful to note that the sites you buy (if possible) are on the C-Class IP block. It is recommended to be in the C Class IP range. IP ranges from 192 to 223 are ideal. You can control this with various tools such as SEO SpyGlass. Available in many free tools.

SEO Sypglass- Rapor Ekranı
SEO Sypglass- Rapor Screen

14. NON-SHARED HOSTING

If it can be parallel to the 13th item, it is recommended not to have too many sites on the same IP outlet. Although it is an open subject for discussion, many SEO authorities theorize that this is harmful to a few experimental studies they have done. Therefore, it is necessary to avoid sites hosted on shared hosting and use the same IP.


15. INTERNATIONAL SEO, LOCAL SEO

The SEO authorities also say that it is more appropriate to get backlinks from sites suitable for that position in which position you want to rise in parallel with the strategy you will do. For example, if you want to go up in Turkey in Turkish search primarily from Turkey, the Turkish site is more important to create a backlink. If you want to stand out in Istanbul, it is recommended to do Local SEO both inside and outside the site. For example, a link network can be created from sites related to Istanbul.

Ülkeye göre alan adı filtreleme - SEO Spyglass
Domain name filtering by country – SEO Spyglass

16. FOOTER BACKLINK

We definitely do not recommend it. Footer backlink provides thousands, tens of thousands of backlinks from 1 site. Although it provides an artificial rise, it has been observed in the studies that this creates a risk of spam over time. We recommend that you stay away from footer backlink types.


17. THE SEARCH ENGINE SHOULD NOT BE CLOSED TO SPIDERS

For example, some pages are closed to Google spiders by site owners, or Google sometimes doesn’t index these pages. Some forum profile pages can be given as an example. That’s why you can check if it is indexed on Ahrefs.


18. SITES WITH TRAFFIC

If possible, if traffic flow is provided to you from the relevant word from the page from which you get a backlink, this may positively affect you over time. This is experimental data. It has not yet been proven.


19. ARTICLES THAT RELEASED AT LEAST 1 YEAR

Look, this is very important. Many news sites perform link cleaning. Unfortunately, this is not guaranteed in the industry. You need to monitor the link reduction process through Ahrefs constantly, or tools such as SEOMonitor have tools that regularly monitor your backlinks. My advice to you is to follow the high-quality backlinks you receive regularly. You can use this site for manual control.

http://stratage.ms/en/anchortextchecker/


20. CASINO, BET, XXX ETC. SITES

If your site does not consist of these, it is a good idea to stay away from these sites as much as possible. You should get neither traffic nor backlinks. In fact, it is recommended that you do not get backlinks from sites that receive heavy backlinks from here.


21. SOCIAL MEDIA SHARING AND LIKE LINKS

This is usually done after the backlink has been received. This you can do. You can increase the number of likes on that page with various organic tools. This is called Social Signal in the SEO wing. It will increase the value of your backlink. I recommend applying it to very high-quality backlinks.

Likes – SEO Spyglass

22. HISTORICAL DATA

Historical Data backlink is called the link history of the site you receive. It shows how many backlinks it gets and how many backlinks are lost. Our suggestion is to get backlinks from sites that show upward acceleration to the right or horizontally parallel. Historical Data is available on many sites such as Ahrefs, Moz, Majestic, Semrush, SEO Spyglass.

Ahrefs
Ahrefs

23. NEGATIVE SEO ATTACK

This is also important. Sometimes the page on which you get a backlink can be exposed to a negative SEO attack. This page, which does not carry out anti-SEO operations, may be subject to a ban from Google (spam). Indexes in Google can disappear or fall behind in rankings. In this case, the negative SEO result can sometimes delete the paid links of the sites. That is why these sites should also be avoided. This article also refers to article 19. This is one of the reasons for article 19.




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