First of all, I recently shared about COVID-19. I conveyed my prayers and wishes in that article. I leave a link here and go to the topic immediately for those who do not know me. I felt the need to write this subject because many leading individuals and institutions in the health sector started to receive questions such as what I should do and whether I should get a reaction during this period. As you know, many workplaces such as beauty salons and barbers have been closed, and people do not go to clinics or get an appointment to solve their problems due to the quarantine. In this sense, healthcare employers are cutting costs or suspending digital marketing entirely. Actually, this is an opportunity for them. How Does?
Digital marketing does not consist solely of Google and Facebook ads, nor does it consist of video and picture sharing you have made on social media. While some digital marketing channels bring immediate results in the short term, some digital marketing channels can be based on long-term strategies. One of them is SEO. Search engine optimization is one of today’s indispensable trends. So why should you do SEO studies for your existing sites and sites in this quarantine period?
Invest in the Future with SEO!
I seem to hear that. For example, the people will think about botox now, questions or reservations may come from many sectors such as I cannot share about botox. I cannot share urology during this quarantine period, or I cannot share its aesthetics or hair transplantation. Yes, social sensitivity should not be ignored, but YOU CAN ADD VALUE TO YOURSELF WITHOUT SHARING IT ON YOUR OWN PLATFORMS. This is by doing SEO work.
Your current SEO work will show its fruits after 6 months or 12 months in parallel with the industry and competition. Moreover, what senior SEO experts like us need most is CONTENT. We are for the content to be created by someone who knows the subject. Normally, for example, a physician or clinic or hospital did not have time in this direction. For example, freelance clinics and physicians have started to have time, except for emergencies. In this sense, we suggest all of them to invest in SEO. As a result, this quarantine will not be for life; when it disappears after a certain period of time when jobs are opened in Google and other search engine rankings, you will both compensate for the lost time and plan the marketing budget for the next year with the investment conversion from organic results in more competitive market conditions.
I recommend the following for employers and individuals in the health sector with nearly 10 years of experience in the health and medical sector.
My suggestion is to coordinate the process in a planned manner by getting consultancy from an expert. You can contact me on Linkedin for detailed questions and consultation. https://www.linkedin.com/in/ercanatay/